How do you make sure you have your pages and blog posts SEO-ed right? Use the Best WordPress SEO Plugin!
It’s Yoast SEO. And I love it!
Why? It’s probably one of the best wordpress SEO plugins you can have for your WordPress website.
This is the second post our Yoast SEO Plugin Tutorial. We’re going to go over, step by step, how to actually use the best wordpress SEO plugin for your pages and posts to get the best search engine optimization.
In the video below, we go over How to Use the Best WordPress SEO Plugin. If you prefer to read instead of watch, the text below the video goes over the same points.
How to Use the Best WordPress SEO Plugin
We’re gonna go over how you’re gonna fill in all your keyword information using the Yoast SEO plugin for your blog posts and pages.
This blog post is going to go over how to use the best wordpress SEO plugin to optimize a post, but it pretty much applies to the page, too. It’s almost exactly the same.
For your blog post, you want to scroll down to right below all of your information that’s actually in your blog post.
Right below that you should see the Yoast SEO plugin box.
If for some reason it’s collapsed, just click the down arrow, and it’ll open up.
Also remember, if you need any help with any of this, the Help Center is right under the Yoast SEO title.
They always have this help center. You can click on that and find those video tutorials. They help you with absolutely everything. You’re gonna go right below that “Help Center” link.
You’ve got a couple things over here on the left. One looks like a stoplight. If you hover over that, it says “Content Optimization.” And then below that is the little social sharing icon, and as you hover over that it says, “Social.” And then if you go down below that, there’s a gear icon that says, “Advanced.” (I don’t really use the advanced stuff that much. But I definitely use the content optimization and the social.)
Under Content Optimization (the little stoplight), you will see two tabs. One says Readability, one says Keyword.
The main thing you want to focus on is the “keyword” tab.
As you go down a little bit, you will see a second little box. (The first box says, “Snippet Preview.”) The second box says, “Focus Keyword.” That box is where you’re gonna type in the keyword or keyword phrase that you are focusing on for this blog post. And if you have any questions, they have a little question mark over here in the upper right hand corner, you can always click on that, they give you help with everything, it’s awesome.
(If you need to know more about keywords, check out these blog posts:)
- What is a keyword and why should you care?
- How to use Google Keyword Planner to find keywords
- How to use Google Trends to find keywords
- How to use Search Fill-In to find keywords
- How to use Pinterest Search Fill-In to find keywords
If we go just above the focus keyword, you’ll see a box that says “Snippet Preview” with this little eyeball right next to it. This is what your preview is gonna look like when when it shows up in search engines.
This is how it should look: the title, the URL, and then your description.
If this doesn’t look like how you want it to look, all you have to do is click the button that says, “Edit Snippet,” with the little pencil right next to it. If you click on that, you will see right below, it opens up.
Now, you can see the SEO title, Slug , and Meta Description.
SEO Title is where you specify exactly what title you want to show in the search engine results.
After that, it says slug. Slug is the part of the URL that comes after your actual website name.
Right below Slug, you will see Meta Description. That’s the description that you have in the snippet preview. You want to make it something enticing, something that people would want to click on.
Both the SEO Title and the Meta Description will give you a green, orange or red bar below to tell you if it is using your focus keywords or not. It tells you very visually, what you can do and what you can’t do.
Click “Close Snippet Editor” right under meta description. It’ll close that back up.
One little thing. Right next to the “Edit Snippet” box, to the left of it, you’ll see a little picture of a phone and a picture of a computer monitor. You can see how it will look on a computer or a mobile device.
Scroll down just a little bit. Still under the keyword tab. It gives you “Analysis.” If you scroll back up to the little traffic light, it will be either red, orange or green. Under “Analysis” it tells you why it is the color it is. And gives you suggestions for the things that you need to change to make the traffic light green. Next to each sentence, it gives you a red, orange or green light. If you have a red or orange light, you want to work to try to follow the suggestions it give you.
We’re gonna scroll back up, and go to the readability tab. It’s to the left of the keyword tab.
It just has “Analysis.” Under “Analysis” it tells you why it is the color it is. And gives you suggestions for the things that you need to change to make the traffic light green. Next to each sentence, it gives you a red, orange or green light. If you have a red or orange light, you want to work to try to follow the suggestions it give you.
Scroll back up to the top of the Yoast SEO Plugin area. Go all the way over to the left. Under the stoplight. The social icon that looks like a dot with 2 lines out to the right with a dot at each end. If you hover over the icon, it will say “Social.”
Click on the “social” icon. This is where you get Facebook and Twitter. Those two tabs across the top are the Facebook icon and the Twitter icon. This is where you can tell Facebook or Twitter exactly what you want to post when somebody links to this blog post.
What Facebook and Twitter will do is, it will kind of scrape what you have in your blog post. Most likely what is at the top, but you don’t know for sure.
If you want something different to show up or if you just want to make sure the right thing shows up, definitely fill these parts in.
Now you are on the Facebook icon tab.
At the top, you’ll see “Facebook Title.” That’s what you would enter what you want the Facebook title to be.
Below that you’ll see “Facebook description,” so that’s just what you would enter that would pop up as the description. The thing about here is that you could type in a lot more words than what you can do for the Google snippet.
Right below that, you’ll see “Facebook image.” This is the image that you want to show up specifically for Facebook when someone links to this post.
There are several reasons why you would want to do this. The size can be different than your featured image. Instead of pulling whatever you have for your featured image, you would choose the actual best size for Facebook.
The other thing that you can do is you can have something that’s completely different. For example, my featured images don’t have any writing on them. I prefer the look on my blog to not have any writing over them. I just have an image that gives you an idea of what the blog post is about.
But for Facebook, I add writing, because people are scrolling through their news feed so fast that the letters will catch their attention. They can see what it’s about without having to read the tiny text in the description.
Twitter. So let’s go back to the top of the Yoast SEO Plugin are. Click on the Twitter tab with the bird icon.
Basically, it looks exactly the same as the Facebook tab, only now it says “Twitter Title” and “Twitter Description” and “Twitter image.” It’s the exact same thing as what you would do with Facebook, this is just what you would want to specify for Twitter.
Blog Post Helpful Hint
Scroll all the way back to the very top of the blog post. In the upper righthand corner of your WordPress blog post, the little Publish widget, where it says, “Status, visibility, revisions, published on, and the dat.
Now, you will see two little Yoast icons. One of them says, “Readability” and the next one says, “SEO.” And there will be a good, ok or bad next to them. Even the Yoast SEO icons to the left of the “Readability” and “SEO” will be colored green, orange, or red.
This is awesome for just getting a good quick visual check when you’re looking at your blog post.
All Posts Helpful Hint
Go all the way over to the left, and click “All posts.” Now, you have all your posts listed. All the way over to the far right at the top, you have three icons.
As you hover over these icons at the top, the first one says, “Number of internal links in this post, see Yoast columns text in the help tab for more info.” This is how many internal links you have in the post.
Go to the next one over. It’s the little traffic light. It says “SEO score.”
To the right of the little traffic light you see a feather. If you hover over that, it says “Readability score.”
For each blog post you get a quick check. “Do I have a green light for SEO?” “Do I have a green light light for readability?” “Are there any internal links?”
If you really want to, you can just go through and look at all your blog posts at once. You can see which ones you need to go back and work on.
So you can add the Yoast SEO plugin after you’ve already published a bunch of stuff. It’ll go back and check all your old posts. The Yoast SEO plugin will tell you whether or not you have a good SEO score. It will tell you if you have a good readability score. It will tell you if you have those internal links. You know which ones you need to go back and fix.
That is how you use the Yoast SEO Plugin to actually get your SEO (search engine optimization) really good for each blog post and each page. When you go to your pages, it works exactly the same.
If you want to throw your hands up in frustration every time someone tells you to make sure your blog posts are SEO-ed, go ahead and click the image above for your Blog Post SEO Checklist.
It’s a step-by-step checklist to make sure that you SEO all the main points of each blog post correctly. All you have to do is print this out, go through your blog post, and go through the checklist, step by step. Then you know that your blog post will be SEO-ed perfectly.